Recently, we launched 2 NEW ad campaigns on Facebook and Bing. Each provider gave us one (1) $50 ad credit coupon. We then created the appropriate accounts (as needed), redeemed our coupons, and launched our campaigns. The Facebook campaign is for the Prime Works Group, Optima.Prime Services & Consultants, and BV Prime Design pages. We are running three (3) Ads and three (3) Sponsored Stories. The Bing campaign is for this WordPress blog. The ads will be displayed in BingYahoo search results and on websites connected to Microsoft/ Bing, Yahoo, and anyone who have provided ad space through Bing/ Yahoo network and affiliates – so in a lot of places. Ads are triggered by various keywords based on searches and content within websites. All campaigns began Monday, October 8th and are scheduled to close on Thursday, October 11th - just in time for our birthday.
Facebook Ads Update: So far we’ve had 4-6 new “Likes” for BV Prime Design, 1-2 new “Likes” for Optima.Prime Services and Consultants, and 0 new “Likes” for Prime Works Group since our ad campaign started. The campaign had a total reach of 62,678 (number of people who saw ads). We’ve spent $21.53 of the $50 Ad credit coupon from Facebook for all 3 pages leaving a remainder of $28.45 in budget.
Bing Ads Update: So far our Bing ads have a total of 49 new views (WordPress stats) and ad impressions at 102,095 and 46 clicks (Bing Ads stats) for our blog on WordPress. Our Ads are on hold until tomorrow at 7am and I adjust the budget. We’ve spent $9.84 out of the $50 Ad credit from Bing leaving a remainder of $40.16 in budget.
Summary and Review:
Facebook: I wish we had more likes for each page on Facebook. I like how Facebook has their Ad Center and management setup, but I do not like the waiting time for approval (which differs per ad item). I have found that the waiting time is shorter for the “ads” category of Facebook ads and if the bid amount is slightly more than the suggested amount. Also, it is easier to set a Lifetime Budget over a Daily Budget because our campaign is running for a set amount of time with limited funds.
Bing: Today we’ve spent $9.84, however, the campaign was suppose to be a budgeted at $5 per day. Bing Ads doesn’t seem as good as Facebook with regards to budgeting – there’s a 15 min period before the system pulls ads after budget amount is reached/ breached. Just to be clear, I’m not too crazy about the budgeting options (which are set for Daily or Monthly) and management setup. There shouldn’t be a 15 minute period for ads to be pulled after budget amount is reached; otherwise, what is the sense of having a budget? All: I guess this is good/ ok 1st Day of online advertising and marketing. Some adjustments need to be made to budget amounts, etc.